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11 June 2024

Hindi TV Premiere of Salaar: Part 1 – Ceasefire on Star Gold Attracts 30 Million Viewers

Salaar is now among the top three television premieres of 2024

11th June, 2024: On 25 May 2024, the Hindi version of Salaar: Part 1 – Ceasefire made its world television premiere on Star Gold. Starring Prabhas and Prithviraj Sukumaran, the movie had taken the nation by storm.

Today, Salaar stands as the highest-rated dubbed movie to premiere on TV since 2023, showcasing the film's immense power to attract the Hindi-speaking audience. With a viewership of over 30 million, the TV premiere is a testament to the film's captivating story and stellar performances and reaffirms Star Gold as a go-to destination for premieres.

Salaar is also among the top three television premieres of 2024.

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India’s digital edge

Ajit Mohan, business head (digital media) at Star India said, “Not only the smartphone ownership has gone up, at least 100 million people watch videos on mobiles.”

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GEC Watch: As ratings dark period begins, Star dominates weekdays, Zee TV on a high

Star Plus continued to dominate weekday programming with five shows in the top 10 list. Colors and Zee TV had two shows each while SAB TV’s ‘Taarak Mehta’ returned to the top 10 list.

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ICC World Cup 2015 was watched by 635 million viewers in India

Uday Shankar, CEO, Star India said, "ICC Cricket World Cup 2015 has been an epic event in terms of scale, reach and following. With over 600 million viewers, largest aggregation of advertisers ever, and one of the most talked about marketing campaigns, this edition has validated that there is nothing bigger than the World Cup for Indian consumers."

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