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11 June 2024

Hindi TV Premiere of Salaar: Part 1 – Ceasefire on Star Gold Attracts 30 Million Viewers

Salaar is now among the top three television premieres of 2024

11th June, 2024: On 25 May 2024, the Hindi version of Salaar: Part 1 – Ceasefire made its world television premiere on Star Gold. Starring Prabhas and Prithviraj Sukumaran, the movie had taken the nation by storm.

Today, Salaar stands as the highest-rated dubbed movie to premiere on TV since 2023, showcasing the film's immense power to attract the Hindi-speaking audience. With a viewership of over 30 million, the TV premiere is a testament to the film's captivating story and stellar performances and reaffirms Star Gold as a go-to destination for premieres.

Salaar is also among the top three television premieres of 2024.

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Press Release

Business in league with new sports

The growth is primarily due to the birth of new sports leagues – Indian Super League (ISL), Pro Kabaddi League, World Kabaddi League, Champions Tennis League and Indian Premiere Tennis League (IPTL). FIFA was a big influence on the growth in TV spends.

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Star World Launches A Robust Marketing Campaign To Promote The New Weekend Innovation – Amazon.In Presents Star World Weekend Binge

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