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11 June 2024

Hindi TV Premiere of Salaar: Part 1 – Ceasefire on Star Gold Attracts 30 Million Viewers

Salaar is now among the top three television premieres of 2024

11th June, 2024: On 25 May 2024, the Hindi version of Salaar: Part 1 – Ceasefire made its world television premiere on Star Gold. Starring Prabhas and Prithviraj Sukumaran, the movie had taken the nation by storm.

Today, Salaar stands as the highest-rated dubbed movie to premiere on TV since 2023, showcasing the film's immense power to attract the Hindi-speaking audience. With a viewership of over 30 million, the TV premiere is a testament to the film's captivating story and stellar performances and reaffirms Star Gold as a go-to destination for premieres.

Salaar is also among the top three television premieres of 2024.

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THE GREATEST TIME TRAVEL ADVENTURE OF THE CENTURY: FX BRINGS CULT SERIES DOCTOR WHO TO INDIA

Ever since its inception, ‘Doctor Who’ has enjoyed the distinction of being one of the greatest science fiction shows with a phenomenal cult following of over 77 million fans across the globe, which only increased after it’s revival in 2005.

"Unless you internalise the core creative skill, you will not be able to sustain success": Uday Shankar

Uday Shankar, CEO, Star India, said, “We used Asianet as a beach head for the South and elevated the quality of content dramatically with sharper storytelling, involving the best of the creative fraternity and breaking the caste divide between film and TV. For logistic reasons outsourcing production might make sense, but unless you internalise the core creative skill, you will not be able to sustain success, which is why we have built a robust internal creative team to ensure this."

Star India launches a public service campaign with CARE India to mobilise relief for Nepal & Northern India

Mr Uday Shankar, CEO Star India, said, “A tragedy has struck our neighbouring country resulting in a devastating loss of life, infrastructure and resources. We believe it is our responsibility to leverage the power of television as a force for good to help mobilise relief and provide immediate life-saving assistance to those affected.”

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