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Uday Shankar, CEO, Star India, said "Star India is humbled by Mr. Bachchan's gesture and truly believes in his call for unity. We hope that his message inspires one and all to come forward and extend their help for the cause."

Shrabani Deodhar, creative director, STAR Pravah, states that the channel wants to serve content that can match the film-viewing experience for the audience.

Nitin Kukreja, Head of Sport Business for STAR India, said, "The Olympic Games remain the pinnacle of sporting achievement where the world's best in various disciplines face off for the title of Olympic champion. Indian athletes have also performed admirably over the last few editions, which is evident in the medal-winning performances that we have come to admire. We value our partnership with the IOC and feel that this spectacular extravaganza can be taken to even greater heights in India on bo