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ESPN Software India COO Vijay Rajput says: “India has primarily been a single-sport country. But at STAR Sports, we believe Indian fans would love to consusme other sports as well, if a product is packaged well and presented in an interesting manner. Our main aim is to broadbase consumption of sports in the country. IBL fit in well with our overall strategy of building multi-sport viewership. We see huge potential for a product like IBL, much like we saw value in the Hockey India League.”

Life Ok general manager Ajit Thakur says: “We want to become more visible and talked about as a channel. I want people to know that we also have drama apart from Mahadev and Savdhan. We want to create buzz and hence, we’re coming out with The Bachelorette.”

Hemal Jhaveri, Executive Vice President of Movies OK said, "The main focus at Movies OK has always been the family audience. We believe in showcasing films which the entire family can enjoy watching together. And comedy is the best genre for that purpose. Also, 2013 is a special year for all cinema lovers as it marks the 100 years celebration of our beloved Indian cinema. The 'Comedy Classics' festival is our way of celebrating this achievement providing a holistic family experience, and bringin