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Uday Shankar, chief executive officer at Star India, says, "We gave our channels a new look and identity and needed a big event. This was the right time to do it, there's nothing bigger than this."

Vijay Singh, CEO, Fox Star Studios said, "We believe in Homi's cinema and its ability to connect universally. We were blown away by the script and the film has lined up some of India's most exciting talent. We are committed to releasing it across the globe."

Star India head of digital business Ajit Mohan said in a release, “Starsports.com is the leading multi-sports destination on digital in India. We are keen to continue to engage the most ardent sports fans in the country and our partnership with Twitter is a continuation of that commitment. Making these videos available for easy consumption will dramatically improve the nature of the social conversation around sports in India.”