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Kevin Vaz, General Manager – English Channels, Star India, said, “Koffee with Karan has taken the silver screen by storm with an impressive rating and the faithful viewership it continues to receive. We have always looked at airing the best quality content and entertainment, allowing Star World to surge ahead in the English GEC universe. Having seen the success in the week of launch, the future looks bright for Koffee with Karan.”

Debarpita Banerjee, VP – Marketing, Fox International Channels, said, “With Ramsay’s Kitchen Nightmares, we present that facet of the food business which is yet unknown to Indian viewers – the ‘business’ of cooking. It is interesting not only to watch Gordon Ramsay’s creative mind ticking as he offers his expertise and experience to drowning restaurants, but also to see how each restaurant is saved and put back on a winning streak.”

Nikhil Madhok, Senior VP, Marketing, Star Plus, explained, “Rebranding can happen in three ways: a refreshing of the on-air packaging, a proposition change or a change in content along with positioning. This last one is the only genuine rebranding process.”