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Gayatri Yadav, Head, Marketing & Communications at Star India said “We believe that innovation is at the forefront of growing the media industry. And the students are its creative torch bearers. Encouraging and engaging such talent is part of Star's culture and this platform plays a significant role in preparing them for the industry. With the Kyoorius Student Awards, Star wishes to celebrate this juncture of art & commerce that will define the future.”

Aamir Khan said in a statement, "I am excited about the new season of 'Satyamev Jayate', a show that is extremely close to my heart."

Hemal Jhaveri, Head, Star Gold said, “Apart from entertaining audiences, movie premieres also prove to be an extremely successful platform from the advertisers’ standpoint. It proves to be a win-win situation for all stakeholders.”