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Star India General Manager – English channels Kevin Vaz said, “We have always seen a demand of superhero movies every summer. This year we have a selection of all- time favorite superhero movies on one day consecutively so that our audience can engage with their favorite characters all day long. We have also initiated Superhero Contest for our viewers who get an opportunity to win original Marvel merchandise during the movie broadcasts.”

Star Plus’ latest offering - Ek Hasina Thi is a story unlike any other on Indian Television. Set in the eastern megapolis of Kolkata, this is not a revenge story but a story of a woman seeking justice for a crime committed in the past. However, her methods of claiming justice are unconventional as she steps out of the shackles of traditionalism and utilizes her Mind to conquer Might!

Amit Chopra, Head of Sales, STAR India said “The response from advertisers has been very encouraging. It is more than what we anticipated. IPL is a premium property and we are capitalising on the medium of mobile and digital. The cumulative reach of the tournament has gone up tremendously and we expect the response from advertisers to only increase in the future.”