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Commenting on the premiere of Kick-Start, Hemal Jhaveri, Executive Vice President , Star Gold, said “The channel has always endeavoured to be the destination of the biggest blockbusters and the biggest stars. This event celebrates both and offers our viewers an exclusive and entertaining perspective on both the star and the movie. With this, Star Gold continues to engage and entertain our loyal viewers.”

Gaurav Banerjee General Manager Star Plus says, "If fiction is doing so well even on Saturdays, why do you need non-fiction?"

Uday Shankar, CEO, Star India, said, “The Hero name brings with it credibility, commitment and passion to the cause of sports. I am deeply pleased because Hero and Pawan Munjal are true ambassadors of sports with a commitment that goes beyond sponsorship. It is great to see them take centre-forward position to support ISL and the future of Indian football. We feel honoured and privileged to present the “Hero Indian Super League” to the growing base of Indian football fans.”