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Ajit Thakur - EVP and Business Head for Channel V said, "The show is about the youth, their tryst with crime and the circumstances which led to the incident, rather than sensationalizing the crime or the criminal himself. Over the years, the show has gained popularity with its exceptional content and execution and we are upping the ante this time around, hoping to really get the message across.”

Nikhil Madhok, Senior VP – Marketing & Programming Strategy, Star Plus, said, “The aviation industry has conventionally been seen to be male-dominated. The only visible position occupied so far by women has been as air hostesses. Our new show ‘Airlines’ challenges this stereotype with a brave new protagonist, Ananya Rawat, who is her airline’s first female pilot recruit. This show has a completely new backdrop and new narrative style, which we feel will connect with young women across the countr

Fevicol, the adhesive brand of Pidilite Industries, was the latest brand to associate with the Pro Kabaddi League.