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Ajit Thakur, EVP and general manager, Life OK and Channel V said, "Life OK may not be a staple diet for a Hindi GEC viewer but if he/she is looking for variety, the person will come to the channel."

Star India president sports Nitin Kukreja said, “We are thrilled to continue with the exclusive broadcast of the FIA Formula One World Championship and bring the highest class of auto racing to our viewers. This long-term association is in line with our aim of showcasing the best of global sporting events to create a multi-sport culture in India, and we’re confident that this exciting championship will fuel the growth of motor sports viewing in the country."

Star India president Sports Nitin Kukreja said, “There will be an investment phase. I think that it would take three years of investment from everyone. Different stakeholders will achieve break-even at different points of time. If a team builds its brand really well and builds its fan base, then it will break-even faster than the others. At Star, we are equity partners and are looking to break-even in three years or so. ”