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Star India announced that it will only be offering its channels on a reference interconnect offer (RIO) to multi system operators (MSOs). Star India further came out with a revised RIO which offered MSOs incentives on the basis of reach, Star channels being carried and logical position of the channels.

Star GOLD will join in the star’s birthday celebrations with the best of his movies all day on 27th December 2014

A show like Mahakumbh is made to appeal to the core audience of tier 2 cities. The event witnessed holy performances via various artists including Actors & Crew members of the show. The highlight of the event was larger than life Ganga Arti which made the backdrop for launching Mahakumbh.