.

Ajit Thakur, general manager of Life OK said “He appealed to young and old, to men and to women." But they knew they had to be careful to craft the primary appeal to young people, and that emphatically meant avoiding old-style TV mythological treatment.

Gaurav Banerjee, executive vice-president (content strategy), STAR India, says, "The effort was to make the Mahabharat contemporary and I feel this has been the main reason behind the reception the show has received."

“I am targeting the top 1 percent — the people who travel abroad, or have lived abroad, are exposed to these shows, and will be willing to pay for premium content,” said Kevin Vaz, who heads English-language channels in India for the television network owned by Rupert Murdoch’s 21st Century Fox.