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Says Channel [V] EVP & general manager Prem Kamath: “The baseline reflects us - what we call the brand character. It also states, 'Politically incorrect and emotionally correct. The new shows that we have created reflect the baseline and have been developed around the same theme.”

The battle for tickets to cricket hero Sachin Tendulkar’s last Test match shifted from ground to cyberspace on Monday morning after the official ticketing website crashed amid surging demand that its owners said could break visitor records for sites selling tickets to the Olympic Games.

Storyboard editor Anant Rangaswami interviews STAR India COO Sanjay Gupta to get more details.