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Gayatri Yadav, Head - Marketing, Star India, says, “There has been a great power in synchronising the screen — putting Twitter on TV and TV on Twitter — which helps take the conversation to the next level. We’ve been big believers in the power of social networking.”

Channel V came up with four new shows after closing the curtains on some of their previous shows. The concepts and story lines of the shows seem interesting and novel…we just hope they maintain it that way.

Kevin Vaz, GM, English channels, Star India shares this opinion. "It is a fact," he says, "that the cost for a spot on Star Plus, our premiere Hindi GEC (general entertainment channel) is way more than a spot on our other English language channels. But you have to understand that the former is for a mass audience, while the latter, though rapidly expanding, is for a very specific audience. When it comes to absolute costs right now, it is not as significant. But then again, advertisers are keen t