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Life OK content head Aniruddh Pathak believes that it is a very GEC friendly concept. “Keeping in mind the channel’s agenda of showcasing differentiated content to audiences, we are back with a simple love story but in a different manner.”

Star Pravah Programming head Jayesh Patil says, “This is a fresh concept and we are looking at bringing it as a seasonal show. This way, it gives good space to experiment with content and genre.”

Kevin Vaz, General Manager, English Bouquet at Star India, said, “Over the years we have set the lineup of shows according to our viewers demands. Our selection covers multiple genres like Drama, Comedy and Animation which will reach out to a wider audience. Star World & Star World Premiere HD promise to be exciting destinations for the best TV viewing this summer.”