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Ajit Thakur, General Manager, Life OK says, “Every show that we have launched, we have introduced our audiences to new and fresh concepts and formats by experimenting, innovating and reinventing the wheel at every step. With the launch of Baawre we are redefining the way a love story is told and presented to the viewers. At the centre of the narrative are not just the two protagonists, but for the first time, a ‘sutradhar’ that is essayed by popular storyteller Neelesh Misra. We are confident that with our unique approach to storytelling and extremely identifiable characters, we will be able to connect with the audiences strongly.”

Ajit Mohan, head, digital business, STAR India, says, "STAR Sports has always strived to innovate on digital and we are excited to partner with Twitter to debut this one-of-a-kind offering which empowers fans to pick and watch sports moments of their choice. This is an experiment and could potentially be a path breaking accompaniment to the Starsports.com experience. We have had more than 50 million visits on IPL to date and introducing this innovation at the Playoffs is a great way to sign off

Broadcasters Star India Pvt. Ltd and Zee Entertainment Enterprises Ltd have set up independent sales teams for their respective channels after the break-up of their three-year-old distribution venture Media Pro Enterprises India Pvt. Ltd.