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Gaurav Banerjee General Manager Star Plus says, "If fiction is doing so well even on Saturdays, why do you need non-fiction?"

Uday Shankar, CEO, Star India, said, “The Hero name brings with it credibility, commitment and passion to the cause of sports. I am deeply pleased because Hero and Pawan Munjal are true ambassadors of sports with a commitment that goes beyond sponsorship. It is great to see them take centre-forward position to support ISL and the future of Indian football. We feel honoured and privileged to present the “Hero Indian Super League” to the growing base of Indian football fans.”

Nikhil Madhok, Senior VP, Marketing & Programming Strategy, Star Plus, said, “The Maha Movie format of the serials gives great opportunity to both the regular and the non-regular Star Plus viewers. These three hours have the potential to grab the attention of those who are familiar with the ongoing story plot and also those who are not. For viewers belonging to the second category, it is like an invitation to them to ‘Come, enjoy the movie and catch-up with the storyline’. The channel enjoys a g