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Star Sports released an aggressive promotional campaign for the league. The much talked-about Pro Kabaddi League launched last week, is being promoted by celebrities all across the country.

"With encouragement given to sports and participation, we will see more victories at international forums, which in return will bring joy and pride to the entire nation."

To reinforce the brand ethos, FX has embarked on a journey to hunt and reach out to the Edge Seekers, in order to excite them and satisfy their thirst for thrill. Overall the brand campaign is experimental and trend-setting akin to its target audience, having been designed to capture interest and intrigue to the premiere FX viewer.