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Ajit Thakur - EVP and Business Head for Channel V said, "The show is about the youth, their tryst with crime and the circumstances which led to the incident, rather than sensationalizing the crime or the criminal himself. Over the years, the show has gained popularity with its exceptional content and execution and we are upping the ante this time around, hoping to really get the message across.”

The channel has lined up a legal thriller, "How To Get Away With Murder" and season 4 of the anthology series, "American Horror Story: Freak Show".

Star Plus SVP marketing Nikhil Madhok said, “The aim was to convert the character with a large town mentality with the way Veera would dress and behave. This became her strong attribute. Similarly Ranveer became a musician, an unusual profession as far as Hindi GEC protagonists are concerned.”