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Star India Marketing Head Gayatri Yadav says, “The single line brief for the campaign was ‘the birth of a footballing nation.’ The creative is loyal to the magnitude of this project and brings alive the dreams, aspirations and talent that will ultimately see India take its rightful place in football world. The track is brilliant and we are confident that it’ll have the nation buzzing in anticipation for the 12 October launch of the league.”

Star India president-sports Nitin Kukreja said, “This association is in line with our aim of creating a multi-sport culture in India, and we’re confident that the telecast of this exciting championship will fuel the growth of motor sports viewing in the country.”

Kevin Vaz, General Manager – English Cluster, Star India, said, “At Star Movies, we always believe in creating experiences for our viewers through strong engagement opportunities and high impact campaigns. We are proud to present a first-of-its-kind concept in India – ‘Star Movies Secret Screening’. We are happy with the overwhelming response and, as always, we will continue to constantly engage our audience with such immersive experiences.”