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Star India English portfolio business head Kevin Vaz is proud with the way the channel has managed to help build a major premium subscriber base. “Despite being a pure a la carte HD-only offering, we are confident that additional premium consumers will begin subscribing to the channel.”

Announcing the World TV premiere of Kick, Hemal Jhaveri, Executive Vice President of Star Gold said, “Besides being the box office king, Salman Khan’s movies have a humungous viewership on television. The premiere of Bodyguard on Star Gold yet ranks as the highest rated premiere on a Hindi movie channel till date. Kick has been received very well by the audiences, and we hope to entertain the viewers once again replicating the film’s success on television.”