.

Star India CEO Uday Shankar said, “I am particularly proud that SMJ has also become the most powerful platform to inspire individuals and groups and acknowledge the extraordinary contribution that seemingly ordinary people are making to our country. For us at Star India, it has given purpose to why we exist.”

Hemal Jhaveri, Executive Vice President of Star Gold said, “Besides being the king of the box office, Salman Khan’s movies have a humungous pull on televisionand STAR GOLD is the official destination for the superstar’s blockbusters.KICK has been the biggest release of 2014 and we hope toreplicatethe film’s success on television. Keeping in mind the magnitude of the movie, we have presented several unique differentiatorsto our marketing campaign. It will be by far the biggest Marketing Campaign

Life OK EVP and GM Ajit Thakur said, “We have always done six-month to one-year stories. ‘Nadaan Parindey’ and ‘Ek Boond Ishq’ have run its course, and this is coming at 9:30 pm as it is the highest viewership period and we want to give it the biggest slot. We are also trying to create a powerful heroine primetime band with ‘Paakhi’ at 8:30, followed by Amrita from ‘Laut Aao Trisha’ at 9 and Shobha from ‘Ajeeb Daastaan Hai Ye’ at 9:30.”