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Uday Shankar, CEO, Star India, said: “We are delighted and honoured to extend our partnership with ICC. This is a tribute to Star’s commitment and ICC’s trust in our ability to take the great game of cricket to the next level. Star will constantly attempt to reinvent the viewer experience to make cricket bigger and bigger."

Announcing the World TV premiere of Singham Returns, Hemal Jhaveri, Executive Vice President of Star Gold said,“The premiere of Singham in 2011 was one of the highest rated TV premieres of that year. With Singham Returns, we hope to re-create the same magic and entertain our viewers once again. We have always received a phenomenal response from viewers as well as advertisers for our television premieres. Be it Singham, Bol Bachchan or Son of Sardaar, Ajay Devgn’s movies have always received great viewership on television and Star Gold is the official destination for the superstar’s blockbusters. Singham Returns has received an overwhelming response at the box office; and we hope to replicate its success with the film’s World TV Premiere on our channel.”

Proclaimed a game-changer and perhaps the most star-studded event ever in the history of Indian football featuring retired giants of the game, the ISL will kick off here on Sunday aiming to give a fresh lease of life to the global sport in a country which has been called a "sleeping giant" by FIFA.