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Nikhil Madhok, SVP Marketing & Programming Strategy, Star Plus says reaching out to audiences that are primarily digital natives and using marketing in an effective way to pull them onto television is one of the things that they use the digital medium for. “The second way in which we use digital is for engagement as a second screen. For a lot of our shows people watch the content and then they have a large number of conversations online whether it is on Facebook, Twitter or other social media. T

The ISL most importantly has helped unearth hidden gems in the Indian football world and has given them a platform to showcase their talents.

India can one day realise the dream of competing in World Cup football through consistently organising the Indian Super League, says star Dutch player Hans Mulder, who replaced the celebrated Alessandro Del Piero as skipper of Delhi Dynamos in the inaugural ISL.