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“The next two years are going to be absolutely critical, especially now the novelty has worn off,” says Sanjay Gupta, chief operating officer of Star TV.

Star World is all set to leave viewers spellbound with a television masterpiece, the classic British period drama series - Downton Abbey. For the first time ever in India, the channel will showcase the entire series from Season 1 to 5 starting 23rd January, every Mon-Fri 10 PM.

Star India announced that it will only be offering its channels on a reference interconnect offer (RIO) to multi system operators (MSOs). Star India further came out with a revised RIO which offered MSOs incentives on the basis of reach, Star channels being carried and logical position of the channels.