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Premiering on March 2, 2015, the show has been shot across locations in Paris, Banaras and Mumbai, and is directed by Oscar-nominated director Gyan Correa

What started off as an ad for the Indo-Pak match is now a series of sorts for every India match this World Cup, it is Star India’s Mauka Mauka ad which has been a big hit especially on social media. So how did this come about and what happens if and when India loses. Storyboard talks to the creators of the campaign.

As the man who heads the largest broadcast network of 34 channels, Shankar has emerged as the undisputed leader that the entire industry looks up to for direction.