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Uday Shankar and his team at Star India have roped in more brands as partners to make the ICC Cricket World Cup 2015 one of the biggest revenue generating sport event in India.

Sanjay Gupta, chief operating officer at Star India, said the tournament has been exceptional for them. “Star is offering multiple opportunities to suit advertisers with varying budgets and objectives. On the back of different feeds, Star has created sponsorship and spot buying options for English, Hindi, HD feed, among others."

Life OK spokesperson said, “‘Kalash – Ek Vishwaas’ draws relevance to the current state of affairs of women in our country and re-instills the fact that the supreme power does exists. The show explores an unconventional relationship between God and a devotee, further strengthening the bond of faith. The story of Kalash comes from several real life instances and experiences from the lives of our consumers, whose relationship with God is based both on fear and faith. We chose to highlight the posi