.

Star Movies has always believed in weaving the magic of its movies beyond the television screen. The marketing campaign for the TV premiere will ask its followers on twitter to save the princess from falling for Maleficent’s spell. The princess is on her way to the dungeon where the curse will fall upon her, and as the Star Movies follower you can stop her, save her. But Maleficent has blocked your way with different spells. Break the spells on your way to the castle and help save #MaleficentOnStarMovies.

For the first time on Indian Television, a daily soap will have an album of 5 songs recorded exclusively for it, which is sung by Darshan Rawal, the runner up of the singing reality show, India’s Raw Star.

Uday Shankar, CEO, Star India said, “The Indian film industry is an important market for us and this strategic partnership offers us an excellent opportunity to fundamentally change the content quality paradigm. This venture is the natural step in our progression to create entertaining and eclectic content for a global audience and to grow the business through game-changing innovation in content, marketing and distribution."