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Kevin Vaz, business head - English channels, Star Jalsha and Jalsha Movies, Star India said, “MasterChef has always been one of the top rated shows and it always creates a buzz."

Kevin Vaz, Business Head, Star Jalsha, Jalsha Movies, said, “The acquisition of broadcast rights of CFL and IFA Shield is a strategic step towards ensuring an even more engaging relationship with our viewers. We have always showcased the best, the biggest blockbuster movies for our fans and now we are all geared to broadcast the other most famous passion of Bengalis – football – live in their own language! We are excited to partner with IFA in making CFL a bigger extravaganza and we will bring i

ESPN Software India COO Vijay Rajput says: “India has primarily been a single-sport country. But at STAR Sports, we believe Indian fans would love to consusme other sports as well, if a product is packaged well and presented in an interesting manner. Our main aim is to broadbase consumption of sports in the country. IBL fit in well with our overall strategy of building multi-sport viewership. We see huge potential for a product like IBL, much like we saw value in the Hockey India League.”