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Star World Premiere HD and India’s leading lifestyle bookstore, Crossword Bookstores hosted an Exclusive Screening of the first episode of the highly anticipated thriller – THE STRAIN today, at Crossword Bookstores Ltd, Ground Floor, Mohammedbhai Mansion (below Kemps Corner fly over) at 7pm. The Premiere was showcased simultaneously across 4 venues in Bangalore, Pune, Chennai and Mumbai, respectively at Crossword Bookstore outlets in those cities.

Ajit Thakur, General Manager, Life OK said “This year has been momentous for Life OK. Not only have we grown strength to strength but we have also successfully managed to challenge the status quo of the industry by presenting content in a different light. We have always been conscious of presenting socially relevant stories and Laut Aao Trisha is one such show, which, with its bold content, borders on thrill, suspense, family drama and touches upon the concept of in-family crimes. We want to present stories without being judgemental.”

Uday Shankar, CEO, STAR India said, “The concept of genres is outdated. What will rule today and in the future, is compelling content. The winners will be those who invest in high-quality content and marketing to create destinations and brands of choice.”