Press Release

Channel V to launch ‘Gumrah’ Season 4

26 August 2014

Actor Abhay Deol will host the Sunday show which premieres on August 31.
Youth entertainment channel, Channel V, is set to launch the fourth season of its popular teen-crime show ‘Gumrah – End of Innocence’. The one-hour show will showcase 13 episodes, one every Sunday, starting August 31, 2014 at 1 PM.
The show continues to endeavour to comprehend the psyche of teenagers and understand the stress and pressures of modern life on them. Each episode tells of a shocking tale of heinous crimes committed across the country by the innocent driven to a moment of insanity.
Season four will be hosted by actor Abhay Deol, who in turn will be accompanied by a celebrity in each episode. With a huge fan following, the actor has been in a number of roles that often have young people associate with, making him an apt choice for Gumrah. Every hour-long episode will shine the spotlight on a celebrity who will take of a teen crime story that they have experienced or witnessed in the course of their lives.
First launched in March of 2012, the show has emerged as a one of kind crime series on prime time television, as it is a first ever attempt at showcasing crime committed by the most unassuming section of society – teenagers. Telling the story behind the unprecedented rise in juvenile delinquency, the television show uncovers the plight of innocent young adults who turn criminals due to circumstances.

 

Ajit Thakur
Ajit Thakur, EVP and Business Head, Channel V, said,   “The show is about the youth, their tryst with crime and the circumstances which led to the incident, rather than sensationalizing the crime or the criminal himself. Over the years, the show has gained popularity with its exceptional content and execution and we are upping the ante this time around, hoping to really get the message across.”
Show host Deol said, “I’ve been a huge fan of the show and am excited to be a part of the greater message. Gumrah focuses on the thought that nobody is born a criminal but instead circumstances and certain unforeseen incidents take you down a bad path. The idea is to not only educate parents, families but also the youth.”
Gumrah S4 is produced by Balaji Telefilms.
Source: Bestmediainfo.com
Show me everything from anytime

Will STAR India's move of buying stake in Indian Super League be a game-changer?

“For far too long, the Indian sports fan has quietly waited for this revolution on the cusp of which we stand today. Our objective is nothing short of creating a movement around football in India. We want to put India on the global map,” said Uday Shankar, CEO, STAR India.

Indians waking up to TV when and where they want it

Ajit Mohan, business head (digital media) at Star India Pvt. Ltd, said that the company is seeing “meaningful consumption happening across screens. If you look at where the consumer is watching content and his time spent, there is a clear shift”.

IMG-R’s IPL-style football league heralds new era of football in India as stars line up by the numbers to have their go...

IMG-R has signed a Joint Venture (JV), with Star India, with a ten-year broadcasting deal for The Indian Super League. The IPL-style football league heralds a new era of football in India as stars line up by the numbers to have their go.

Imagine more
Id: 5930