Press Release

Channel [v] opens [v] Spot Café + Bar in Gurgaon

22 February 2012

India’s youth entertainment channel Channel [v] has opened its second [v] Spot Café + Bar in Gurgaon, Haryana, India.

The design of the new outlet has been conceived by Idea Spice. It spans 6800 square feet and is characterised by bold-styled interiors and rejuvenating themes. The entryway of the facility comprises a logo installation of the Channel. The installation, designed by Nida Mahmood, glows with a local flavour.

Interactive Ipad menus, video walls and touch screen gaming TVs serve as some of the predominant features of the building. These, coupled with installation of other technologically advanced measures, help evoke a casual and youthful undertone in the facility. In addition, the facility can be be customised to a café setting during the day and can be retransformed to a bar during night.

Source: WorldInteriorDesignNetwork

Show me everything from anytime

"FX will now push advertising on the channel in a big way": Kevin Vaz

According to Kevin Vaz, business head, English channels, STAR Jalsha and Jalsha Movies, STAR India, the data over the past three-four months shows that 50 per cent viewers of the channel belong to SEC A and 72 per cent reside within the top four metros. "The second phase of digitisation has helped us in a big way," says Vaz

An epic battle

Ajit Thakur, general manager, Life Ok said, “Execution plays an important role. In our case we had to get everything perfect. Instead of making the usual set we created a chroma based set and therefore relied more on graphics.”

Three media firms make it to the billion-dollar club

The Times Group, Zee Group and STAR India are now part of the billion-dollar media club. All three were just about a billion dollars in revenues.

Imagine more
Id: 6889