Press Release

Channel [v] opens [v] Spot Café + Bar in Gurgaon

22 February 2012

India’s youth entertainment channel Channel [v] has opened its second [v] Spot Café + Bar in Gurgaon, Haryana, India.

The design of the new outlet has been conceived by Idea Spice. It spans 6800 square feet and is characterised by bold-styled interiors and rejuvenating themes. The entryway of the facility comprises a logo installation of the Channel. The installation, designed by Nida Mahmood, glows with a local flavour.

Interactive Ipad menus, video walls and touch screen gaming TVs serve as some of the predominant features of the building. These, coupled with installation of other technologically advanced measures, help evoke a casual and youthful undertone in the facility. In addition, the facility can be be customised to a café setting during the day and can be retransformed to a bar during night.

Source: WorldInteriorDesignNetwork

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Head of Channel V, Prem Kamath explains, “We felt it’s the right time to give the channel a fresh look. Our last change was in 2009 with new fiction shows and less music. From July 2012 we stopped playing music. We have just fine tuned the strategy, not changed it.”

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A mere logo change wouldn’t suffice for an effective communication conveying the channel’s new philosophy. It needed to be backed up with shows that matched with the pulse of the young and catered to the challenges in their lives. Looking at the subject of the new lineup of shows, it is apparent that Channel [V] is now focusing only on the youth.

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