Press Release

Channel [v] opens [v] Spot Café + Bar in Gurgaon

22 February 2012

India’s youth entertainment channel Channel [v] has opened its second [v] Spot Café + Bar in Gurgaon, Haryana, India.

The design of the new outlet has been conceived by Idea Spice. It spans 6800 square feet and is characterised by bold-styled interiors and rejuvenating themes. The entryway of the facility comprises a logo installation of the Channel. The installation, designed by Nida Mahmood, glows with a local flavour.

Interactive Ipad menus, video walls and touch screen gaming TVs serve as some of the predominant features of the building. These, coupled with installation of other technologically advanced measures, help evoke a casual and youthful undertone in the facility. In addition, the facility can be be customised to a café setting during the day and can be retransformed to a bar during night.

Source: WorldInteriorDesignNetwork

Show me everything from anytime

Guest Column: Pro Kabaddi League will give sustained ROI to brands: Mandeep Malhotra

"With encouragement given to sports and participation, we will see more victories at international forums, which in return will bring joy and pride to the entire nation."

FX PURSUES ULTIMATE EDGE SEEKERS: A MAMMOTH BRAND CAMPAIGN LAUNCHED BY THE CHANNEL TO CONNECT WITH THEIR EVER INCREASING VIEWER BASE

To reinforce the brand ethos, FX has embarked on a journey to hunt and reach out to the Edge Seekers, in order to excite them and satisfy their thirst for thrill. Overall the brand campaign is experimental and trend-setting akin to its target audience, having been designed to capture interest and intrigue to the premiere FX viewer.

Star Movies’ marketing campaign to promote ‘The Wolverine’ premiere on Independence Day

Star India GM English cluster Kevin Vaz said, “We at Star Movies have planned a great line-up for the second half of 2014 and are thrilled to announce the premiere of The Wolverine on this Independence Day. To enhance the experience of the premiere, we have designed an innovative marketing campaign to engage and excite our audience”.

Imagine more
Id: 6889