Star Gold

24 March 2023

Disney Star network to present the world television premiere of ‘Brahmāstra: Part One: Shiva

The Bollywood blockbuster will be broadcast in five languages across Star Gold, Star Vijay, Asianet, and Star Suvarna on Sunday, March 26th and on Star Maa on Wednesday, April 19th                                              

Disney Star network announces the World Television Premiere of the biggest Bollywood blockbuster of 2022, ‘Brahmāstra’, across the network. The magnum opus, directed by Ayan Mukerji, features an all-star cast including Amitabh Bachchan, Ranbir Kapoor, Alia Bhatt, Mouni Roy, and Nagarjuna Akkineni. The film will debut on linear TV across the Disney Star network in five languages – Hindi, Telugu, Tamil, Malayalam and Kannada. This larger-than-life cinematic marvel with breath-taking visuals will be aired on both standard and high-definition(HD) channels of Star Gold, Star Maa, Star Vijay, Asianet and Star Suvarna. The movie premiere is slated for 26th March on Star Gold, Star Vijay, Asianet and Star Suvarna and 19th April on Star Maa.

“Brahmāstra was the biggest Bollywood movie of 2022; it revived the industry and shattered multiple box office records. The movie has all the right ingredients to engage millions of Indian families on linear television. With this simulcast, the movie will also offer unbeatable value to brands associating with this blockbuster by way of its broad-based appeal cutting across languages and demographics”
said Kevin Vaz, Head - Network Entertainment Channels, Disney Star.

Brahmāstra is a critical and commercial success, widely praised for its stunning special effects, engaging story, and top-notch performances by the star-studded cast. With its blend of action, drama, and humour, Brahmāstra is a movie that appeals to audiences of all ages and interests. Set in a fantastical world, the movie takes viewers on an epic journey filled with action, adventure, and drama. The film also explores the ancient mythology of India while incorporating cutting-edge special effects and a heart-pumping soundtrack. With mega hit chartbusters like Kesariya, Rasiya, Deva Deva, and Dance Ka Bhoot, the Brahmāstra music album had lyrics penned by Amitabh Bhattacharya and music composed by Pritam, creating a mellifluous rage amongst listeners worldwide! 

Brahmāstra is produced by Star Studios, Dharma Productions, Prime Focus, and Ayan Mukerji. S.S. Rajamouli presented Brahmāstra Part One: Shiva in Tamil, Telugu, Kannada and Malayalam for its theatrical release. With its state-of-the-art special effects, delightful music and top-notch performances, the television premiere of Brahmāstra is sure to be a most awaited event for viewers who have been waiting to see the film in the comfort of their homes with their families.                                                                       

About Disney Star: 

With a television network that reaches more than 700 million viewers in nine different languages every month and a streaming platform (Disney+ Hotstar) that has transformed the way India consumes entertainment, Disney Star is the leading media & entertainment company in the country. The organization’s entertainment portfolio, which generates more than 20,000 hours of original content every year, cuts across general entertainment, sports, films, infotainment, kids and lifestyle content. 

With leadership positions in every segment it occupies, Disney Star has been redefining the media landscape for more than 30 years now, anchored on the three pillars of story-telling, innovation and an unwavering focus on delivering to the expectations of our audiences.

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FICCI Frames 2014: Uday Shankar calls for repairing media-state relationship

Uday Shankar, Chairman, FICCI Media & Entertainment Committee and CEO of Star India, pointed out that “amidst an environment of gloom and doom, the media and entertainment (M&E) industry registered an impressive growth of 12 per cent last year. The fact that we have been able to deliver this in light of an overall economic growth of 4 per cent and a major resetting of exchange rates is a testament to the tenacity of the industry’s leaders and stakeholders.”

Digitisation to drive media & entertainment industry growth

The Indian media & entertainment industry grew 11.8% last year over 2012, touching Rs 91,800 crore on the back of digitisation growth in regional media, according to a KPMG report released at 15th Ficci Frames global convention on Wednesday.

Media will not get a poll boost, says KPMG

Uday Shankar, Ficci Frames chairman and STAR India chief executive, said while the growth was encouraging when compared with the growth of the economy, many gaps existed. “While delivering a growth rate three times that of the country at large is a cause for satisfaction, the truth is that in dollar terms, we have barely made a dent this year. And, even more important we remain at a great distance from the goal of growing the sector to $100 billion,” he said.

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