Star Gold

24 March 2023

Disney Star network to present the world television premiere of ‘Brahmāstra: Part One: Shiva

The Bollywood blockbuster will be broadcast in five languages across Star Gold, Star Vijay, Asianet, and Star Suvarna on Sunday, March 26th and on Star Maa on Wednesday, April 19th                                              

Disney Star network announces the World Television Premiere of the biggest Bollywood blockbuster of 2022, ‘Brahmāstra’, across the network. The magnum opus, directed by Ayan Mukerji, features an all-star cast including Amitabh Bachchan, Ranbir Kapoor, Alia Bhatt, Mouni Roy, and Nagarjuna Akkineni. The film will debut on linear TV across the Disney Star network in five languages – Hindi, Telugu, Tamil, Malayalam and Kannada. This larger-than-life cinematic marvel with breath-taking visuals will be aired on both standard and high-definition(HD) channels of Star Gold, Star Maa, Star Vijay, Asianet and Star Suvarna. The movie premiere is slated for 26th March on Star Gold, Star Vijay, Asianet and Star Suvarna and 19th April on Star Maa.

“Brahmāstra was the biggest Bollywood movie of 2022; it revived the industry and shattered multiple box office records. The movie has all the right ingredients to engage millions of Indian families on linear television. With this simulcast, the movie will also offer unbeatable value to brands associating with this blockbuster by way of its broad-based appeal cutting across languages and demographics”
said Kevin Vaz, Head - Network Entertainment Channels, Disney Star.

Brahmāstra is a critical and commercial success, widely praised for its stunning special effects, engaging story, and top-notch performances by the star-studded cast. With its blend of action, drama, and humour, Brahmāstra is a movie that appeals to audiences of all ages and interests. Set in a fantastical world, the movie takes viewers on an epic journey filled with action, adventure, and drama. The film also explores the ancient mythology of India while incorporating cutting-edge special effects and a heart-pumping soundtrack. With mega hit chartbusters like Kesariya, Rasiya, Deva Deva, and Dance Ka Bhoot, the Brahmāstra music album had lyrics penned by Amitabh Bhattacharya and music composed by Pritam, creating a mellifluous rage amongst listeners worldwide! 

Brahmāstra is produced by Star Studios, Dharma Productions, Prime Focus, and Ayan Mukerji. S.S. Rajamouli presented Brahmāstra Part One: Shiva in Tamil, Telugu, Kannada and Malayalam for its theatrical release. With its state-of-the-art special effects, delightful music and top-notch performances, the television premiere of Brahmāstra is sure to be a most awaited event for viewers who have been waiting to see the film in the comfort of their homes with their families.                                                                       

About Disney Star: 

With a television network that reaches more than 700 million viewers in nine different languages every month and a streaming platform (Disney+ Hotstar) that has transformed the way India consumes entertainment, Disney Star is the leading media & entertainment company in the country. The organization’s entertainment portfolio, which generates more than 20,000 hours of original content every year, cuts across general entertainment, sports, films, infotainment, kids and lifestyle content. 

With leadership positions in every segment it occupies, Disney Star has been redefining the media landscape for more than 30 years now, anchored on the three pillars of story-telling, innovation and an unwavering focus on delivering to the expectations of our audiences.

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Cricket World Cup broadcast to reach 2.5 bn viewers globally

Star India CEO Uday Shankar said: “Cricket’s most prestigious event is upon us. As big as the event is, nothing is greater than brilliant sportsmanship that will eventually define Cricket’s World Cup. That defining moment may be in India successfully defending its World Champion title or a new nation rising to glory. Whatever the outcome in cricket’s greatest face-off in Australia and New Zealand, this edition of the Cup promises to be bigger and better.

“Working with channel partners globally to make this a widely covered WC”: Uday Shankar

Star India CEO Uday Shankar speaking on the networks broadcast plan said, “Star won't rest on its laurels and would ensure that fans feel closer to the game and their heroes, like never before. We will be working closely with 45 of our channel partners across the globe, making this one of the most widely covered ICC Cricket World Cup.”

Advertisers keep the scoreboard ticking

"On the back of different feeds, Star has created sponsorship and spot buying options for English, Hindi, languages and HD feed among others. For the first time in live cricket, advertisers can buy different cuts, air creatives in different languages to target their audiences more sharply. The response to this has been overwhelming, not just from the usual cricket advertisers, but also from a host of other brands," says an official spokesperson of the Uday Shankar-led television network.

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