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Starsports.com had licensed the digital distribution rights for IPL 2014 from Times Internet, the digital arm of the Times Group.

Star India Head of Sports Business Nitin Kukreja said, “Our aim is to consistently re-shape and enrich consumer experience. During this edition, we introduced innovations like the LED stumps; there was increased focus on analytics and graphics to augment consumer engagement. The invitation to the consumer was done via a high decibel ‘Duniya Badlegi campaign’ which generated global level engagement. We are enthused with the positive feedback on the unprecedented production and broadcast effort. T

Star India COO Sanjay Gupta said "Indian Super League will provide city and player affinity. We expect 30-40 per cent of the sports audience to watch it. The tournament is targeted at urban youths between 15 and 24, many of whom watch popular overseas football leagues like the English Premier League and La Liga. There are 300 to 400 million people who watch sports on television. About 10 per cent of them watch foreign football. Others do not see it because they cannot identify with the teams an