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Sanjay Gupta, COO, Star India said, "Smaaash demonstrates creativity and innovation at its best-- principles that form the very core that drives Star. That innovation has meant that the company is quickly emerging as a sports entertainment destination among today's youth. We are very proud to partner this unique venture and its team led by Shripal from its very conception to pilot and now its growth phase. There's no doubt Smaash will soon grow to be one of the biggest global enterprises in acti

Prem Kamath, Executive VP & General Manager, Channel V said, “We are constantly on the lookout for getting the VithU safety app across to as many people as possible. With the tagline ‘Be Safe’, this campaign has been an innovative and highly noticeable way to do so. We are extremely happy with the response the film has got. With over 1.2 million downloads, we will be looking at ways to build on this and take it forward.”

Head – Human Resources, APAC & India, DMED, Amita Maheshwari said, "Star as a company is fully committed to give back to society and would continue to create content and platforms to engage with the relevant causes concerning our country."