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“Star Plus is known to create content which is different from other offerings. At a time when other channels are focusing on non-fiction properties, we at Star have decided to take a completely different route with finite fiction shows,” a source told this website.

Sanjay Gupta, COO, Star India added, ''The Indian consumer is ready for a big shift in video consumption. The website has shown the power of what can be done if we are thoughtful about creating a world class experience for the Indian consumer.''

Ajit Thakur, General Manager, Life OK says, “Every show that we have launched, we have introduced our audiences to new and fresh concepts and formats by experimenting, innovating and reinventing the wheel at every step. With the launch of Baawre we are redefining the way a love story is told and presented to the viewers. At the centre of the narrative are not just the two protagonists, but for the first time, a ‘sutradhar’ that is essayed by popular storyteller Neelesh Misra. We are confident that with our unique approach to storytelling and extremely identifiable characters, we will be able to connect with the audiences strongly.”