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10 June 2024

Asianet Announces “Janakiyudeyum Abhiyudeyum Veedu”

Mark your calendars for the premiere of "Janakiyudeyum Abhiyudeyum Veedu" on June 17th, 2024, at 9 PM on Asianet.

10th June, 2024: "Janakiyudeyum Abhiyudeyum Veedu" centers around the Alakapuri house, home to Suryanarayan and Prabhavati, along with their four children: Abhiram, Ajay, Amal, and Amrita. As the eldest son, Abhiram holds a significant position in both the Alakapuri household and the SuryaPrabha (SP) organization. His wife, Janaki, is the heart of the family, adeptly maintaining harmony and unity like pearls on a string. They share a four-year-old daughter, Ponnu, and the family enjoys a peaceful and happy life.

The tranquility of the Alakapuri house faces challenges when Ajay and Amal get married, and their new wives enter the household. The series beautifully explores the evolving dynamics and the impact of these new relationships on the family.

Mark your calendars for the premiere of "Janakiyudeyum Abhiyudeyum Veedu" on June 17th, 2024, at 9 PM on Asianet. Join us every Monday to Friday to witness the engaging story of the Alakapuri family.

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Sanjay Gupta, COO, Star India said, “Premium quality English content allows broadcasters to target premium audiences in the 18-30 age group, who actively consume content on the second screen. With English content we are able to bring in a new set of consumers, which allows us to rope in premium brands to advertise on the channels.”

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"Unless you internalise the core creative skill, you will not be able to sustain success": Uday Shankar

Uday Shankar, CEO, Star India, said, “We used Asianet as a beach head for the South and elevated the quality of content dramatically with sharper storytelling, involving the best of the creative fraternity and breaking the caste divide between film and TV. For logistic reasons outsourcing production might make sense, but unless you internalise the core creative skill, you will not be able to sustain success, which is why we have built a robust internal creative team to ensure this."

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