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Uday Shankar, chief executive at Star India, said, “The acquisition fills a critical gap in our portfolio and will allow our advertisers targeted access to the large Telugu-speaking population. We plan to invest further in this important market to fundamentally change the content quality paradigm. I am confident that the Maa team under the leadership of K. Madhavan will transform the content experience for Telugu viewers.”

Commenting on the deal Uday Shankar, CEO, Star India, said, "Star is delighted to partner with HBO to bring world class HBO Originals programming for Indian viewers. Star will become the exclusive destination for screening HBO content in India - once again resetting the benchmark for quality and depth of content offering for its viewers. Fans will be able to watch their favourite HBO Original programs on hotstar on the same day as the telecast in the United States. Viewers will also be able to s

Star Plus has always stood for compelling stories featuring strong, empowered and inspirational women protagonists. Now the channel is bringing to its viewers a fresh perspective on Ramayan, Siya Ke Ram where the story will be seen from Sita’s perspective.