Telling the world

On the last day of FICCI Frames 2012, a set of decision makers from the television industry addressed the oft-discussed issue of whether the real key to successful programming is hard core research or the programmers' instinct.

Prem Kamath, Executive VP & GM, said Majority of the Indian youth are dreamers, living the dream of others, be it parents, friends or simply popular culture.

Dhotre said that India's diversity is a major factor. He said, "India is so diverse with respect to religion, faith and beliefs that to provide content appropriate for one group, one may end up offending another group. Therefore, as a channel, we take extreme care before taking content in one language to another."