Telling the world

Sanjay Gupta, chief operating officer, Star India said, “Star will be broadcasting this World Cup in six languages, making it far more inclusive than any other sporting tournament on TV.”

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Sanjay Gupta, COO at Star India said, "Our strategy to broadcast in four regional languages will make the World Cup more accessible. Cricket, and especially the World Cup, is usually considered expensive and only very large advertisers were able to access it so far. We are also seeing interest from brands that have not been into cricket before and contribution from these new advertisers will be very high."