Telling the world

Through a unique initiative, Sanjeev Kapoor and Team MasterChef India served a delicious treat to Mumbai's Dabbawalas as a token of their appreciation.

Star has created multiple sponsorship and spot buying options tailor-made for different feeds allowing advertisers for the first time ever to buy different cuts and air creatives in different languages to target their audiences sharply. The network is evidently looking at geo targeting.

Tu Mera Hero (6.3 TVM) on Star grew further in the fourth week, and has become the slot leader.