Telling the world

"The India-Pakistan game launch campaign has seen intense interest and conversations online attracting over 2.3 million views in 48 hours, reflecting an unprecedented anticipation and hype over the big game. This game will also see the debut of the legendary Amitabh Bachchan as a commentator," says a Star India spokesperson.

The Star Sports network (part of the Star TV product line-up in India, owned by 20th Century Fox) has the television broadcast rights for World Cup matches.

Sanjay Gupta, chief operating officer of Star India, said the matches would be streamed on the company’s recently launched digital platform, Hotstar.