Telling the world

Star Sports, the official broadcaster of the ICC World Cup 2015, has launched a promo for the forthcoming India-South Africa match to be held on February 22.

The marketing blitz was started by Star Sports, the official broadcaster for the ICC Cricket World Cup, when it launched a TVC emphasising on the history of the two teams in 50 overs World Cup since 1992.

STAR India recently entered the Telugu TV market with the acquisition of Hyderabad-based channel Maa TV. The network already has good presence in other important regional belts, and adding Telugu, which is the second largest regional market in terms of market potential and viewership, will add to its existing strength. Also, on February 11, the network was awarded the global Internet and mobile rights for the Indian Premiere League (through Novi Digital Entertainment) for Rs 302.2 crore for a th