Telling the world

Star Jalsha continued to hold its number one position in the West Bengal market with 102,166 GVTs followed by Z Bangla with 95,472 GVTs and ETV Bangla at number three with 24,057 GVTs.

The first two matches of the ICC Cricket World Cup 2015, being telecast on eight channels across the STAR India network, recorded 101 million Indian viewers (extrapolating TAM data, CS4+).

The broadcaster Star Sports is looking to this tournament to bring in a lot of revenue through brand sponsorship.