Telling the world

Star Sports has been leading the conversation on #CWC15 this past week with their popular videos series that started with the India vs Pakistan match, according to last week’s Twitter Brand Index. Each Indian victory has meant a new video. The latest came out right after India won the match against the UAE. Using the now viral hashtag #MaukaMauka the ads have managed to capture the imagination of the Indian cricket fan. Over and above this thematic campaign Star Sports continues to connect fans

Uday Shankar, Chief Executive Officer (CEO), STAR India said, “The Screen acquisition will yield huge benefits for STAR India and for Hotstar — our digital platform. We could not be more excited.”

Sanjay Gupta, Chief Operating Officer, Star India talks about how the tide has turned in favour of the broadcaster and its plans to maximise revenues from the game.